PERAN HUMAS PT LATIVI MEDIAKARYA (tvOne) DALAM MENJALANKAN MEDIA RELATIONS
Daftar Isi:
- This thesis is titled Role of Public Relations of PT Lativi Mediakarya (tvOne) in Running Media Relations. Public Relations has an important role in establishing relations with the media. The purpose of this study was to understand what and how media relations activities carried out by Public Relations of PT Lativi Mediakarya (tvOne), what activities and roles carried out by Public Relations PT Lativi Mediakarya (tvOne) in carrying out media relations. The method used in this study is descriptive qualitative, with data collection techniques namely in-depth interviews and participant observation in the PT Lativi Mediakarya (tvOne) office. This study was analyzed using public relations role theory according to Dozier and Broom. The results showed that the role of Public Relations of PT Lativi Mediakarya in running Media Relations had gone well. 
Keywords: Role of Public Relations, Public Relations, Media Relations