Daftar Isi: PENGARUH STORE ATMOSPHERE DAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN B777 SKY KITCHEN DI KOTA PALEMBANG

Main Authors:	APRIYANI, LELI, Daud, Islahuddin, Rosa, Aslamia
Format:	Thesis NonPeerReviewed Book
Bahasa:	ind
Terbitan:	, 2018
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://repository.unsri.ac.id/5244/1/RAMA_61201_01011381419232_0024065302_0029057208_01_front_ref.pdf http://repository.unsri.ac.id/5244/2/RAMA_61201_01011381419232_0024065302_0029057208_02.pdf http://repository.unsri.ac.id/5244/3/RAMA_61201_01011381419232_0024065302_0029057208_03.pdf http://repository.unsri.ac.id/5244/4/RAMA_61201_01011381419232_0024065302_0029057208_04.pdf http://repository.unsri.ac.id/5244/5/RAMA_61201_01011381419232_0024065302_0029057208_05.pdf http://repository.unsri.ac.id/5244/6/RAMA_61201_01011381419232_0024065302_0029057208_06_ref.pdf http://repository.unsri.ac.id/5244/7/RAMA_61201_01011381419232_0024065302_0029057208_07_lamp.pdf http://repository.unsri.ac.id/5244/

Daftar Isi:

This study aims to determine the influence of store atmosphere and product to customers B777 Sky Kitchen in Palembang City. Sampling method used is nonprobability sampling. Based on the result of multiple regression analysis indicate that variable store atmosphere (X1) and product (X2) significantly influence customers B777 Sky Kitchen in Palembang City.