KEKAYAAN MEDIA FITUR STIKER LINE (STUDI PADA MAHASISWA ILMU KOMUNIKASI FISIP UNIVERSITAS SRIWIJAYA INDERALAYA)
Daftar Isi:
- The research entitled "The Media Richness of Sticker Line Feature (Study of Communication Science Students of FISIP Sriwijaya University Indralaya Campus", has a formulation of the problem is how the richness of sticker line features of Communication Students FISIP Sriwijaya University at Inderalaya Campus. The purpose of this study was to find out how the richness of sticker line features of Communication Students FISIP Sriwijaya University at Inderalaya Campus. This study uses a quanitative method. The data sources are primary and secondary from the results of questionerries, documentation and observation. Data collected will be analyzed by the data analysis descriptive quantitative method. The theoretical foundation used is interpersonal communication, non-verbal communication, CMC (Computer Mediated Communication) and media richness theory. Based on the results of the research conducted, it was concluded that the use of Line sticker features in students of Comuunication Sriwijaya University in the dimensions of the number of signs or signs is high with a score of 305.7 which in the dimension of the number of signs found a score of 300.4 which is in high category. In the dimension of the speed of feedback found a score of 321.5 which is in high category. Furthermore, the potential dimensions for natural language found a score 319.6 which is in high category. And the last dimension is the message personalization dimension found a score 281.3 which is in normal category. Key word : analysis, CMC, Media Richness, Line