ANALISIS FAKTOR YANG BERPENGARUH TERHADAP SAFETY RIDING AWARENESS PADA PENGENDARA OJEK ONLINE DI KOTA PALEMBANG
Daftar Isi:
- Traffic accidents are still a global problem until now. Indonesia is one country that has a high level of traffic accidents. According to the National Police Korlantas in 2018, traffic accidents in Indonesia on 2016 increased 7.96% compared to 2015 with a total of 39,722 cases. Motorbike riders who often mobilize in the area of Palembang today are online motorcycle drivers. Online motorcycle drivers are in great demand by the public because of the ease of ordering through the application. Safety Riding Awareness is an effort carried out in minimizing the level of danger and maximizing driving safety in order to create a safe condition for motorcycle driving. This study aims to determine the factors related to the behavior of safety riding awareness in online motorcyclei drivers in Palembang. This study used a cross sectional study design. The research sample amounted to 114 respondents with sampling technique using accidental sampling. The univariate results of this study show that 60.5% of online motorcycle drivers have safe safety riding awareness behaviors. The results of bivariate analysis obtained factors related to the behavior of safety riding awareness in online motorcycle riders are knowledge (p-value = 0.002), attitude (p-value = 0,000), perception (p-value = 0.031) and accident experience (p-value = 0.018). Suggestions for online motorcycle drivers companies can provide socialization and training on safety riding awareness to all online motorcycle drivers on a regular basis, so that online motorcycle drivers can know and understand and apply safe safety riding awareness behaviors especially for new online motorcycle drivers join in.