PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA JASA TRANSPORTASI GO-JEK DI KOTA PALEMBANG (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Sriwijaya)
Daftar Isi:
- This study aimed to analyze the influence of Service Quality on Consumer Satisfaction of Gojek Transportation Service in Palembang City. The sampling technique used in this research was non-probability sampling with a purposive sampling method. The data were collected by questionnaire and distributed to 100 respondents. the data were analyzed with the F test, T test, and multiple linear regression analyses. The results of the F test indicate that Tangibles, Reliability, Responsivenes, Assurance, and Empathy variable are simultaneously significant on consumer satisfaction. The results of the T test show that Reliability, Responsivenes, Assurance, and Empathy are partially significant on consumer satisfaction while Tangibles variable is insignificant on consumer satisfaction. In the multiple liniear regression analysis the dominant variable is Empathy (X5) variable with a significance value of 0.00 and is the largest beta value (0.499).