PERAN PUBLIC RELATIONS (PR) DALAM MELAKSANAKAN CORPORATE SOCIAL RESPONSIBILITY (CSR) UNTUK MEMELIHARA HUBUNGAN BAIK ANTARA RUMAH SAKIT ABDUL RAHMAN BUNDA PRABUMULIH DENGAN MASYARAKAT PRABUMULIH
Daftar Isi:
- This research was conducted at Abdul Rahman 8Wlda Prabumulih Hospital. This march uses a qualitative research approach with descriptive analysis. Bogdan and Taylor in Moloeng (2007: 4) defines qualitative research as a research procedure that produces descriptive data in the fonn of written or oral words from people and behavior from the phenomenon that occurs. According to Creswell (in Raco, 2010: 7) defines it as an approach or search to explore and understandd a central phenomenon. To understand the central symptom the researcher interviewed participants by asking general and rather broad questions. The main pmposc of public relations is to create a positive company relationship that is the result of individual perceptions about the company. Corporate social responsibility is a way to get good corporate relations, the company's image is formed because of slakebolder evaluations to the company. The homework of Abdul Rahman Bunda Prabumul.ih Hospital realized this was to form a positive assessment for Abdul Rahman Bunda Prabumulih Hospital, when the CSR activities of all employees present and on duty were obliged to wear the uniform of Abdul Rabmaa Bunda Prabumulih Hospital and also there must be a billboard or House banner Abdul Rahman Bunda Prabumulih's illness.