IMITASI FASHION PENGGEMAR KARIN NOVILDA PADA AKUN INSTAGRAM @AWKARIN
Daftar Isi:
- This thesis aims to determine Karin Novilda's Imitation of Fashion Fans on Instagram account @Awkarin.This research uses qualitative research methods using a phenomenological approach. Based on the analysis results of researchers that have been obtained in the field, it can be concluded that the results found with the Social Learning theory by Albert Bandura carry out 2 dimensional processes in doing Imitation Fashion namely, internal processes and external processes. The internal process is a process that originated from the fans themselves. The internal process produces 4 indicators namely attention, where fans are able to pay attention to the activities of the model, then a reminder where fans are able to remember the activities of the model, imitation where fans are able to imitate the activities of the model and motivation, where the model feels motivated to take repetitive actions.While the external process is a process that comes from outside the person, it could be due to environmental factors so as to produce an indicator in the form of behaviors to the public by sharing fan activities with many people. Keywords : Imitation of Fashion, Fans, Instagram @Awkarin, Internal Processes, External Processes