ANALISIS PEMASARAN UDANG JERBUNG (Fenneropenaeus merguiensis de Man) DI DESA KUALA SUGIHAN KECAMATAN MUARA SUGIHAN KABUPATEN BANYUASIN
Daftar Isi:
- Abstract The objectives of this study are (1) to analyze the marketing channels of jerbung shrimp (Fenneropenaeusmerguiensis de Man) in Kuala Sugihan village Muara Sugihan distrck Banyuasin (2) Calculate the margin size in each marketing institution of Jerbung Shrimp (Fenneropenaeusmerguiensis de Man) in di Desa Kuala Sugihan village MuaraSugihan districk Banyuasin (3) Calculating the efficiency of the marketing channels of jerbung shrimp (Fenneropenaeusmerguiensis de Man) in Kuala Sugihan village Muara Sugihan distrck Banyuasin .The results of this research show that there are marketing channels in di Desa Kuala Sugihan Kecamatan Muara Sugihan Kabupaten Banyuasin, marketing channel I, namely fishermen - collector traders - big traders - exporters and marketing channel II olives fishermen - collector traders - big traders - exporters. The marketing margin of the biggest marketing channel I is held by large traders of Bangka at Rp 155,000 per kg, marketing costs Rp 3,740 per kg, marketing profits Rp 151,260 per kg. Whereas on marketing channel II, the biggest marketing margin is held by Palembang wholesalers at Rp 175,000 per kg, marketing costs at Rp 8,418 per kg, and marketing profits at Rp 166,582 per kg. And marketing channel I effiiency 24,54% and marketing channel II efficiency 38,19%.