Daftar Isi:
  • The purpose of study is to identify and analyze the influence ofservice quality on customer loyalty in J&T Express freight forwarding service in Palembang and the dominant variable effect to customer loyaty. The population and the sample in this study were102customersJ&T Express freight forwarding service in Palembang. Data collection used questionares to all customers that have been tested for validity and reliability. The analysis used multiple linear regression analysis. The result showed that variable tangible (X1), Reliable (X2), Responsiveness (X3), Assurance (X4), Empaty (X5) simultaneously effect significantly by 60,7% on customer loyalty in J&T Express freight forwarding service in Palembang, while 39,3% were influence by other factors. Partially known that empaty variable (X3) has a dominant influence by 0,731 to customer loyalty (Y) in J&T Express freight forwarding service in Palembang