ANALISIS PEMASARAN TANDAN BUAH SEGAR (TBS) KELAPA SAWIT PETANI SWADAYA DI DESA SUNGAI RENGIT KECAMATAN TALANG KELAPA KABUPATEN BANYUASIN
Daftar Isi:
- The purposes of this research are: (1) Identify marketing channels of fresh fruit bunch swadaya farmers in The Sungai Rengit Village District of Talang Kelapa Banyuasin Regency. (2) To know marketing margin, share margin, and marketing efficiency of fresh fruit bunch swadaya farmers in The Sungai Rengit Village District of Talang Kelapa Banyuasin Regency. (3) To know the transmission elasticity between the price of International Crude Palm Oil to the price of fresh fruit bunch swadaya farmers in The Sungai Rengit Village District of Talang Kelapa Banyuasin Regency. This research has been done in the Sungai Rengit Village District of Talang Kelapa Banyuasin Regency by purposive sampling. The retrieval of the research was conducted on September 2019 until completion. This research used survey methods to collecting data and samples were taken using main chriteria as swadaya farmers who have 1 – 5 hectares of land. The collected data has been grouped as Primary Data and Secondary data. The results for this study were (1) There is only one marketing channel which is from farmer to trader and then to PKS. (2) Show marketing channel is already efficient with marketing margin Rp280Rp/Kg, farmer’s share 71,42%, and marketing efficiency 22,95%. (3) Coefficient of International CPO price is 0,063 with the value of elasticity is 0,50.