ANALISIS PEMASARAN TANDAN BUAH SEGAR KELAPA SAWIT PETANI SWADAYA DI DESA MEKAR JADI KECAMATAN SUNGAI LILIN KABUPATEN MUSI BANYUASIN
Daftar Isi:
- The purpose of this study are: 1) To describe marketing channels of Fresh Fruit Bunch of self-funded farmers in the Mekar Jadi Village District of Sungai Lilin, 2) To calculate margin of marketing, farmer’s share and marketing efficiency of Fresh Fruit Bunch swadaya farmers in the Mekar Jadi Village District of Sungai Lilin, 3) To calculate the elasticity of price transmission Crude Palm Oil against the price of Fresh Fruit Bunch swadaya farmers in the Mekar Jadi Village District of Sungai Lilin. This research was conducted in the Mekar Jadi Village District of Sungai Lilin Musi Banyuasin Regency South Sumatera Province. The location was choosed intentionally with consideration there were swadaya farmers. The research method has been using survey method. Collecting data was conducted on October 2019. The sampling method was using Simple Random Sampling with the number of respondent was 30 samples of swadaya farmers. The data that had been used was primer data and secondary data. The result of research obtained two marketing channels of swadaya farmers: 1) Farmers – Traders – Palm Oil Processing Factory with margin of marketing Rp270/kg, farmer’s share are 77,5 percent and marketing efficiency are 19,98 percent, 2) Farmers – Palm Oil Processing Factory with margin of marketing Rp0/kg, farmer’s share are 100 percent and marketing efficiency are 11,25 percent. The elasticity of price transmission Crude Palm Oil against the price of Fresh Fruit Bunch swadaya farmers are 0,518 where Et < 1 with the coefficient value are 0,075.