Daftar Isi: PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN MOBIL BRIO DI KOTA PALEMBANG

Main Authors:	PRATAMA, ACHMAD DENNIS, Wahab, Zakaria, Nofiawaty, Nofiawaty
Format:	Thesis NonPeerReviewed Book
Bahasa:	ind
Terbitan:	, 2018
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://repository.unsri.ac.id/2116/1/RAMA_61201_01011481619007_0014075702_0008116904_01_font_ref.%20pdf.pdf http://repository.unsri.ac.id/2116/2/RAMA_61201_01011481619007_0014075702_0008116904_02.%20pdf.pdf http://repository.unsri.ac.id/2116/3/RAMA_61201_01011481619007_0014075702_0008116904_03.%20pdf.pdf http://repository.unsri.ac.id/2116/4/RAMA_61201_01011481619007_0014075702_0008116904_04.%20pdf.pdf http://repository.unsri.ac.id/2116/5/RAMA_61201_01011481619007_0014075702_0008116904_05.%20pdf.pdf http://repository.unsri.ac.id/2116/6/RAMA_61201_01011481619007_0014075702_0008116904_06_ref.%20pdf.pdf http://repository.unsri.ac.id/2116/7/RAMA_61201_01011481619007_0014075702_0008116904_07_lamp.%20pdf.pdf http://repository.unsri.ac.id/2116/

Daftar Isi:

This study aims to determine the influence of marketing mix on Honda Brio purchasing decisions in Palembang city. Taking sample in this study using a purposive sampling method that is consumers of honda brio cars as many as I 00 respondents. Data collection is done by questionnaire method, interview and documentation. Technical data analysis using t and f :~st. The result of the f-test show that the variable x together has a positive an<J significant effect on purchasing decisions. And from multiple linear regression obtained the dominant promotion influence purchasing decisions.