PERSONAL BRANDING SELEBGRAM MELALUI MEDIA SOSIAL PADA AKUN INSTAGRAM @DSYRHY (ANALISIS ISI PADA AKUN INSTAGRAM @DSYRHY))
Daftar Isi:
- This research is a qualitative research entitled "Personal Branding Program through Social Media on Instagram account @dsyrhy (Content Analysis on Instagram account @dsyrhy)". Personal branding is the process of bringing one's skills, personality, and character to then be able to wrap it into an identity that has more power than others. Personal branding is indirectly built by an individual from the work or profession he is doing. Desya Rahayu is a celebrity from Palembang who does personal branding through social media Instagram with more than 28,000 followers. In building such personel branding, according to Mcnally & Speak, there are 3 dimensions of personal branding characteristics, namely typical, relevant and consistent. The method used is descriptive qualitative content analysis method. The purpose of this study was to determine the personal branding of celebrities through Instagram social media on the Instagram account @dsyrhy, so that this study found that Desya Rahayu's celebrity, using the name Instagram @dsyrhy, performed personal branding based on 3 dimensions which are unique, relevant and consistent. Key Word: Personal Branding, Social Media, Content Analysis, Instagram.