PENGARUH PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN 212MART DI KOTA PALEMBANG
Daftar Isi:
- This research was aimed to identify and analyze the influence of product, promotion and price as well the dominant variabel effect to purchasing decision 212mart in Palembang. The research population was all consumers who made purchase at 212mart Palembang and the research sample which choosen by Purposive Sampling technique is 100 consumers who made purchase at 212mart Palembang. This research was using primary data and multiple regression analysis method. The result showed that variable product (X1), promotion (X2) and price (X3) simultaneously affect significantly by 72,3% on purchasing decision in 212Mart Palembang , while 27,7% were influenced by other factors. Partially known that the price variable (X3) has a dominant influence by 0,738 to purchasing decision (Y) in 212mart Palembang.