PENGARUH PROMOSI PENJUALAN TERHADAP IMPULSE BUYING STUDI KASUS PADA KONSUMEN INDOMARET UNSRI INDRALAYA
Daftar Isi:
- This study was aimed to examine the effect of Sales Promotion (Price Discount and Bonus Pack) On Impulse Buying Case Studies In Indomaret Unsri Indralaya Consumers. The purpose of this study is to find out whether Sales Promotion and Bonus Pack have simultaneous and partial effect on Impulse Buying and to find out the most dominant variable influencing Impulse Buying on Indomaret Unsri Indralaya. This study uses primary data obtained from the questionnaire. The number of samples was 100 respondents and using the accidental sampling method. The analysis techniques that be used are multiple linear regression analysis, F test, and T test. The simultaneous test results (F) shows the value of F Count is 29,054 with significance value of 0,000. The result showed that simultaneously and partial the variables of price discount and bonus pack had a significant effect on impulse buying in Indomaret Unsri Indralaya consumers. The most dominant variable that influence the impulse buying in Indomaret Unsri Indralaya is bonus pack variable.