STRATEGI MARKETING PUBLIC RELATIONS PT TELKOMSEL DALAM MENJAGA LOYALITAS PELANGGAN
| ctrlnum |
16908 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.unsri.ac.id/16908/</relation><title>STRATEGI MARKETING PUBLIC RELATIONS PT TELKOMSEL
DALAM MENJAGA LOYALITAS PELANGGAN</title><creator>MAREL, VIGO RIZKI</creator><creator>Mahriani, Retna</creator><creator>Nisyak, Hoirun</creator><subject>P94.7 Interpersonal communication</subject><description>Pt Telkomsel Grapari Prabumulih is a service company and product sale and purchase that is engaged in community service users of Telkomsel products. In maintaining customer loyalty this company needs a strategy to attract prospective customers. In Indonesia, many telecommunications service manufacturers have been established, including Indosat, 3, XL, Axis, and so on. The presence of many competitors makes Telkomsel have a different strategy than its competitors to maintain loyalty to its customers. This study discusses the Public Relations Marketing Strategy in Maintaining Telkomsel Customer Loyalty. The type of research is qualitative descriptive with data collection methods completed by interview methods, documentation and conclusion. From the results of the study it was found that the Marketing Public Relations of PT Telkomsel Grapari Prabumulih in maintaining customer loyalty went well, judging from the service for customers having complaints by running educational programs to customers.</description><date>2019-07-22</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/16908/7/RAMA_70201_07031381419093.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/16908/9/RAMA_70201_07031381419093_TURNITIN.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/16908/1/RAMA_70201_07031381419093_0009126007_%200002037805_01_front_ref.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/16908/3/RAMA_70201_07031381419093_0009126007_%200002037805_02.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/16908/2/RAMA_70201_07031381419093_0009126007_%200002037805_03.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/16908/4/RAMA_70201_07031381419093_0009126007_%200002037805_04.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/16908/6/RAMA_70201_07031381419093_0009126007_%200002037805_05.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/16908/5/RAMA_70201_07031381419093_0009126007_%200002037805_06_ref.pdf</identifier><type>Book:Book</type><language>ind</language><rights>cc_public_domain</rights><identifier>http://repository.unsri.ac.id/16908/8/RAMA_70201_07031381419093_0009126007_%200002037805_07_lamp.pdf</identifier><identifier> MAREL, VIGO RIZKI and Mahriani, Retna and Nisyak, Hoirun (2019) STRATEGI MARKETING PUBLIC RELATIONS PT TELKOMSEL DALAM MENJAGA LOYALITAS PELANGGAN. Undergraduate thesis, Sriwijaya University. </identifier><recordID>16908</recordID></dc>
|
| language |
ind |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
MAREL, VIGO RIZKI Mahriani, Retna Nisyak, Hoirun |
| title |
STRATEGI MARKETING PUBLIC RELATIONS PT TELKOMSEL
DALAM MENJAGA LOYALITAS PELANGGAN |
| publishDate |
2019 |
| isbn |
0703138141909 |
| topic |
P94.7 Interpersonal communication |
| url |
http://repository.unsri.ac.id/16908/7/RAMA_70201_07031381419093.pdf http://repository.unsri.ac.id/16908/9/RAMA_70201_07031381419093_TURNITIN.pdf http://repository.unsri.ac.id/16908/1/RAMA_70201_07031381419093_0009126007_%200002037805_01_front_ref.pdf http://repository.unsri.ac.id/16908/3/RAMA_70201_07031381419093_0009126007_%200002037805_02.pdf http://repository.unsri.ac.id/16908/2/RAMA_70201_07031381419093_0009126007_%200002037805_03.pdf http://repository.unsri.ac.id/16908/4/RAMA_70201_07031381419093_0009126007_%200002037805_04.pdf http://repository.unsri.ac.id/16908/6/RAMA_70201_07031381419093_0009126007_%200002037805_05.pdf http://repository.unsri.ac.id/16908/5/RAMA_70201_07031381419093_0009126007_%200002037805_06_ref.pdf http://repository.unsri.ac.id/16908/8/RAMA_70201_07031381419093_0009126007_%200002037805_07_lamp.pdf http://repository.unsri.ac.id/16908/ |
| contents |
Pt Telkomsel Grapari Prabumulih is a service company and product sale and purchase that is engaged in community service users of Telkomsel products. In maintaining customer loyalty this company needs a strategy to attract prospective customers. In Indonesia, many telecommunications service manufacturers have been established, including Indosat, 3, XL, Axis, and so on. The presence of many competitors makes Telkomsel have a different strategy than its competitors to maintain loyalty to its customers. This study discusses the Public Relations Marketing Strategy in Maintaining Telkomsel Customer Loyalty. The type of research is qualitative descriptive with data collection methods completed by interview methods, documentation and conclusion. From the results of the study it was found that the Marketing Public Relations of PT Telkomsel Grapari Prabumulih in maintaining customer loyalty went well, judging from the service for customers having complaints by running educational programs to customers. |
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IOS8119.16908 |
| institution |
Universitas Sriwijaya |
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177 |
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library:university library |
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UPT Perpustakaan Universitas Sriwijaya |
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1098 |
| collection |
Sriwijaya University Institutional Repository |
| repository_id |
8119 |
| city |
OGAN ILIR |
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SUMATERA SELATAN |
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1 |
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IOS8119 |
| first_indexed |
2020-03-23T07:59:15Z |
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2020-03-23T07:59:15Z |
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dc |
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1684010452419346432 |
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17.538404 |