STRATEGI KAMPANYE POLITIK DPD PARTAI SOLIDARITAS INDONESIA KOTA PALEMBANG DALAM MENGHADAPI PEMILU 2019
Daftar Isi:
- This thesis entitled Palembang Indonesia's Indonesian Solidarity Party Political Campaign Strategy in Social Media in Facing the 2019 Election was conducted to discuss how the political campaign strategy of the Palembang Indonesian Solidarity Party in social media in the 2019 election campaign. This study used qualitative research methods. This study uses in-depth interviews with three informants, and the results of this study apply Heryanto's theory which has 3 dimensions. Starting from the first dimension, namely positioning, it can be concluded in terms of positioning to be able to influence perception and enter the list of people's top of mind. There is a unique selling power and is not owned by other competitors which in turn becomes the first choice for the public in the contestation of general elections ( legislative elections and Presidential Election). Next the second dimension is branding, 2 indicators, namely finding out strategies that are in line with the expectations of party branding in the community, and evaluating work programs that are in line with party branding. Next, the third dimension is segmenting, which has 2 indicators, namely identifying groups that are the target of party segmenting, and evaluating the party's campaign strategy towards the target group segmentation. Next, the fourth element is the media strategy, which has 2 indicators, namely determining the appropriate program so that the media strategy can run effectively, and evaluating the media strategy that has been carried out so far.Finally, the fifth element is the dimension of non-media strategy, which has 2 indicators, namely determining the appropriate program so that the media strategy can run effectively, and evaluating the media strategy that has been carried out so far.