ANALISIS PEMASARAN BENIH PADI BERSERTIFIKAT DI DESA PELABUHAN DALAM KECAMATAN PEMULUTAN KABUPATEN OGAN ILIR
Daftar Isi:
- The research purposes is (1) To analyze marketing channel of certified rice seed in Pelabuhan Dalam Village, (2) To analyze marketing margin of certified rice seed in Pelabuhan Dalam Village. This research was conducted in Pelabuhan Dalam Village, District of Pemulutan, Ogan Ilir Regency in December 2016. The method used in this research is survey method. Withdrawal samples used in this research is the sampling conducted based on the results of the identification field that existing marketing institutions, consisting of three marketing institutions namely Kios Saprodi (1), PT. Sang Hyang Seri (1) and retailer (1). To determine the income of farmers used census method. The population of rice seeds farmers in the Pelabuhan Dalam Village there are 25 farmers. The samples taken as many as 25 farmers conducted by census. The data obtained is tabulated and described descriptively. Based on the result of research indicate that there are three marketing channels of certified rice seed in Pelabuhan Dalam Village. The marketing channel I is from farmers to Kios Saprodi to PT.Sang Hyang Seri and consumers. The marketing channel II is from farmers to Kios Saprodi and consumers. Marketing channel III is from farmers to Kios Saprodi and retailers. Of the three marketing channels that have the highest margin of Kios Saprodi with the highest profit is Rp.5.000 / kilogram. Since the Kios Saprodi cost a lot in the addition of selling points on the product and with better packaging the selling price becomes higher.