STRATEGI PT MIYOGA DALAM MENDAPATKAN BAHAN BAKU KOPI DARI MASYARAKAT DI DESA SIPATUHU KECAMATAN BANDING AGUNG KABUPATEN OGAN KOMERING ULU SELATAN
Daftar Isi:
- Miyoga limned limited liability company (PT Miyoga) is one of the companies engaged in processing agricultural products, namely coffee. in carrying out its production, PT Miyoga requires a large amount of raw material so that it requires additional raw materials from the community coffee harvest in Sipatuhu Village. In obtaining raw materials from the community, PT Miyoga had to compete with buyers and middlemen who came both from Sipatuhu Village and from outside the District. This study aims to find out the descriptions of PT Miyoga's strategy in obtaining coffee raw materials from the public. The method used in this study is a qualitative method with a descriptive type of research. In this study using the theory of economic rationality from James S Coleman The results of this study are known that there are three strategies earned out by PT Miyoga in obtaining coffee raw materials from the community in Sipatuhu Village, namely. Strategy for red picking, higher purchase prices than in the market and stability and tendency to increase prices.