Daftar Isi: PENGARUH KEWAJARAN HARGA DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN (Studi PT Garuda Indonesia Cabang Kota Palembang)

Main Authors:	LIDIANINGTYAS, TIARA SINTA, Fatih, Andy Al, Meilinda, Nurly
Format:	Thesis NonPeerReviewed Book
Bahasa:	ind
Terbitan:	, 2018
Subjects:	QA76.9.E94 Computer system performance. Computer Communication Networks. Computer science. Logic design. Operating systems (Computers)
Online Access:	http://repository.unsri.ac.id/14007/1/RAMA_70201_07031181419040_0014059002_01_front_ref.pdf http://repository.unsri.ac.id/14007/2/RAMA_70201_07031181419040_0014059002_02.pdf http://repository.unsri.ac.id/14007/3/RAMA_70201_07031181419040_0014059002_03.pdf http://repository.unsri.ac.id/14007/4/RAMA_70201_07031181419040_0014059002_04.pdf http://repository.unsri.ac.id/14007/5/RAMA_70201_07031181419040_0014059002_05.pdf http://repository.unsri.ac.id/14007/6/RAMA_70201_07031181419040_0014059002_06.pdf http://repository.unsri.ac.id/14007/8/RAMA_70201_07031181419040_0014059002_07_ref.pdf http://repository.unsri.ac.id/14007/9/RAMA_70201_07031181419040_0014059002_08_lamp.pdf http://repository.unsri.ac.id/14007/

Daftar Isi:

This study aims to determine the effect of price fairness and corporate image on customer loyalty oj Garuda Indonesia's customer in Palembang (Studies on Garuda Indonesia domestic flight services' customers in Palembang). Thepopulation in this study were all Garuda Indonesia domestic flight passengers: while the sample in this study was 140 respondents. To answer the research problem and research hypothesis testing the analytical techniques used Structural Equation Modelling (SEM) using AMOS aid 20. The results showed that I) the prices fairness has no effect on customer loyalty, 2) corporate image does not affect on customer loyalty and 3) the price fairness and corporate image does not affect on customer loyalty.