EFEKTIVITAS KOMUNIKASI MEDIA SOSIAL INSTAGRAM @OFFICIALTIMAH SEBAGAI MEDIA PUBLIKASI HUMAS PT. TIMAH TBK
Daftar Isi:
- lnstagram as the most popular social media today is one of the factors diving the company to use lnstagram social media as a media to pubhsl mfonnation about the company One company that uses Instagram social media i PT Timah Tbk PT. Timah Tbk 1s a mining company hose shares are curre11tly controlled by PT Indonesia Asahan Alumunmm (PT lnalum (Perscrol). PT Timah Tbk 1s the largest tin mming company m Indonesia. Th~ center ,f tm mmmg 1s 111 the Bangka Behtung Islands Pro ince and partly m Kundl •, Riau Islands. The fonnulat1on of the problem in this research is how the effe.tiveness of Instai,'l"am 1a·officialtimah social media communication as a public relat ons publication of PTTimah Tbk. The purpose of this study was to detennine the ~ffectiveness of social media commumcation as a public relations publication 'T Timah Tbk. This research uses quantttallve research methods with research tools m the fonn ofquestionnaires distributed usmg the help of google form he questionnaire was addressed to followers from the lnstagram account @offici,, 11mah PT T1mah Tbk is based on the theoretical foundatmn of tl1e uses and );.'fat1 f1catton theory and the theory of commumcallon effechveness proposed by Stewart L Tubbs. Based on the results obtained from respondents' answers reg,l!"ding the effectiveness of social media commumcallon 'ii'officialtimah lnstagran as a public relations publication PT. Timah Tbk as a whole illustrates that gett 11g effective and good results.