PENGARUH EFEKTIVITAS YOUTUBE TERHADAP POPULARITAS TOKOH MASYARAKAT (Studi Video Dakwah Ustadz Abdul Somad, Lc., MA di Channel Tafaqquh Video di Kalangan Remaja yang Tergabung dalam Ikatan Remaja Masjid Agung (IRMA) Palembang
Daftar Isi:
- YouTube is one type of online media mass media that provides information, knowledge, education and entertainment to a broad audience that has considerable appeal compared to other online media. Therefore some people can gain popularity through youtube, in this case Ustadz Abdul Somad, Lc., MA, one of the community leaders who gained popularity through youtube with the publication of videos of his lectures. In this study the author used the theory of effectiveness of mass media by Muhammad Nur Jaya and the theory of popularity by Rahmat as a benchmark. On the theory of the effectiveness of mass media there are three dimensions, namely 1.) Audio and visual displays, 2.) Easy to access, 3.) Low cost and popularity theory has three dimensions, including 1.) Credibility, 2.) Power pull, 3.) Power. The results showed that there was a significant effect between the effectiveness of youtube in the tafaqquh video channel on the popularity of public figures Ustadz Abdul Somad, Lc., MA among adolescents who are members of the Ikatan Remaja Masjid Agung (IRMA) Palembang with a high degree of popularity, this evidenced by the results of the calculation of the t test of 8.073 while in the table t table is 1.991 at the significance level of 5% which means that Ha is accepted ie there is the influence of the effectiveness of youtube (channel tafaqquh video) on the popularity of public figures (Ustadz Abdul Somad, Lc., MA) among adolescents who are members of the Ikatan Remaja Masjid Agung (IRMA) Palembang, it is known how much influence that is equal to 45.8% and 54.2% others are influenced by factors outside of youtube's effectiveness variable.