AKTIVITAS HUMAS DALAM MENJALANKAN MEDIA RELATIONS (Studi Deskriptif Kualitatif Pada Bagian Komunikasi Departemen Humas PT Pupuk Sriwidjaja Palembang)
Daftar Isi:
- Public Relations as a part of organizations and profession, nowadays already good enough developed in Indonesia. By PR, the organization communicates and composes a relation with their publics. In composing communication and relations with their public, organizations need mass media. Therefore the partnerships with media or media relations become an essential part in PR. There are two purposes that would be reached by media relations. First, build a good relations and communication with mass media. Second, conclude mass media as a partner in order to make a good communication between organizations and their publics. Therefore media relations become a very strategic aspect to the organization. Moreover, in making these communication and build relations, organization also using mass media to maintain their reputation. This research discuss the activities of media relations which is worked by Public Relations staff of PT Pupuk Sriwidjaja Palembang along with any problems which meat in performing those media relations activities. Mean while the type of the research using descriptive qualitative type with purpose to depicting any conditions, or any social phenomenon in society. And the method of collecting data was done by interview, documentation, and observation. From the result of the research gained that public relations staff of PT Pupuk Sriwidjaja Palembang in performing media relations divided in two categories. First, formally activity of media relations which covering the press release delivery, press conference, press interview, press briefing, cooperate with cast media and electronic. And second, non formally activity of media relations which covering servicing the media, personal relationship, press luncheon, Media Gathering and Pusri Jurnalistic Award.