SISTEM PEMASARAN BERAS OLEH PABRIK DI KECAMATAN MADANG SUKU 2 KABUPATEN OGAN KOMERING ULU TIMUR
Daftar Isi:
- The purpose of this research are (1) to describe marketing channel of rice byfactory in Madang Suku 2 Sub-District of Ogan Komering Ulu Timur; (2) toanalyze rice marketing efficiency in Madang Suku 2 Sub-District of OganKomering Ulu Timur based on marketing margin, marketing cost, and marketingadvantage. Data collection was conducted from November until December 2017 inMadang Suku 2 Sub-District of Ogan Komering Ulu Timur. The research methodwas survey method. Sampling method used, is purposive sampling conducted invillage collectors. A snowball sampling method was conducted on the ricemarketing agency. The results of marketing channel research in Kecamatan Madang Suku 2 of East Ogan Komering Ulu District indicate that there is only one marketing channel, that is Manufacturer Village Collector Large Traders Retailers Consumers. The marketing system of rice in the factory in Madang Suku 2 Sub-District of Ogan Komering Ulu Timur can be said efficient, because (1) the marketing efficiency from the factory (village collector traders) to the wholesalers is 33%, which means that the cost only 33% with marketing margin of Rp 4,340, marketing cost of Rp 2,242, and marketing profit margin of Rp 2,098. (2) marketing efficiency from wholesalers to retailers is 1%, which means only 1% of the value of the product, with marketing margin Rp 3,603, marketing cost Rp 167, and profit margin of Rp 3,435. (3) marketing efficiency from retailer to consumer is 9% which means that is only 9% cots of product value, with marketing margin Rp 910, marketing cost Rp 730, and profit margin Rp 184.