PENGARUH REVOLUSI DIGITAL TERHADAP PROGRAM PEMASARAN
| Main Author: | Pura A, Agus Hasan |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Bina Ekonomi
, 2014
|
| Online Access: |
http://journal.unpar.ac.id/index.php/BinaEkonomi/article/view/653 http://journal.unpar.ac.id/index.php/BinaEkonomi/article/view/653/637 |
Daftar Isi:
- The digital revolution of the marketplace allows much greater customization of products, services, and promotional messages than older marketing tools. By doing so, it enables marketers to build and maintain relationship with customers but on much greater and more efficient scale.