Hubungan Antara Persepsi-Keadilan, Kepercayaan dan Komitmen dari Konsumen Pengadu-Keluhan

Main Author: Adriani, Leokadia Retno
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Bina Ekonomi , 2014
Online Access: http://journal.unpar.ac.id/index.php/BinaEkonomi/article/view/617
http://journal.unpar.ac.id/index.php/BinaEkonomi/article/view/617/601
Daftar Isi:
  • Complaint is a form of consumer complain behavior. Complainants evaluate their complaining experience by their perceived-justice, which will influence their satisfaction, trust and commitment to the firm. This research finds that cellular-phone operator complainant's perceived-justice has the effect on complainant's trust and commitment, with satisfaction as an intervening variable.