Exploring uplift modelling in direct marketing
| Main Authors: | Mayes, Cindy-Lee, Govender, Krishna K |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
Goodwood Publishing
, 2019
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| Subjects: | |
| Online Access: |
https://goodwoodpub.com/index.php/ijfam/article/view/81 https://goodwoodpub.com/index.php/ijfam/article/view/81/20 |
Internet
https://goodwoodpub.com/index.php/ijfam/article/view/81https://goodwoodpub.com/index.php/ijfam/article/view/81/20
Lokasi
| Koleksi | International Journal of Financial, Accounting, and Management |
|---|---|
| Gedung | Goodwoodpub |
| Institusi | Goodwood Publishing |
| Kota | KOTA BANDAR LAMPUNG |
| Provinsi | LAMPUNG |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |