Strategic agility and performance of small and medium enterprises in the phase of Covid-19 pandemic
| Main Authors: | Gerald, Emejulu, Obianuju, Agbasi, Chukwunonso, Nosike |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
Goodwood Publishing
, 2020
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| Subjects: | |
| Online Access: |
https://goodwoodpub.com/index.php/ijfam/article/view/163 https://goodwoodpub.com/index.php/ijfam/article/view/163/49 |
Daftar Isi:
- Purpose: This study examined the impact of strategic foresight (SF) on the competitive advantage (CA) of SMEs in Anambra State. Research methodology: Survey research design was chosen for the work. The population was 1500, while the sample size was 306 business owners arrived at using Krejcie and Morgan formula. Split-Half technique was used in testing the reliability of the self-structured questionnaire, and the result obtained was .891. Data were analysed using Simple Regression Technique, and the hypothesis was tested at 5% level of significance. Results: The findings revealed that SF has a relationship with CA (r = .968) while coefficient of determination (R2) indicates that a 92% change in CA is accounted for by changes in SF (R2 = .938; F = 4070.780, p-value < 0.05). Limitation: This study is limited by scope as only SMEs in Anambra State were studied which may not be enough to make an inference. Contribution: This study will help small and medium-sized enterprises to realize the importance of keeping them aware not only of what is happening in their business environment, but also outside of their immediate environment. Keyword: Strategic agility, Sustainability, Strategic foresight, Competitive advantage, Coronavirus