Data of the Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance

Main Author: Al-Surmi, Abdulrahman
Format: Dataset
Terbitan: Mendeley , 2019
Subjects:
Online Access: https:/data.mendeley.com/datasets/pp8j9jtsyz
Daftar Isi:
  • This dataset represents assessments of triadic strategic alignment on organisational performance in Yemen. Survey data was collected using self-administered questionnaire during July 2014. The final data includes 208 complete cases.Data collected in a questionnaire survey of 242 Yemen managers.