Variables_of_Twitters_ brand_activity_influence_spreading_behavior
| Main Author: | Matosas, Luis |
|---|---|
| Format: | Dataset |
| Terbitan: |
Mendeley
, 2017
|
| Subjects: | |
| Online Access: |
https:/data.mendeley.com/datasets/2phnpkvz8z |
Daftar Isi:
- Data The data shared shed light on the factors that mediate between brands and audiences in their relationships within a social media platform answering the two research questions presented on the article: RQ1: What are the constructs that represent audience spreading behavior of branded content within an online brand community? RQ2: Using brand controlled variables, what are the key indicators that predict the spreading behavior of branded content within an online brand community?