Pengaruh Sumber Informasi terhadap Keputusan Pembelian pada PT. Bank Negara Indonesia (BNI) Syariah Cabang Palembang
| Main Author: | Isnaini Asiati, Diah |
|---|---|
| Format: | Article info application/pdf |
| Bahasa: | eng |
| Terbitan: |
Universitas muhammadiyah palembang
, 2013
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| Subjects: | |
| Online Access: |
http://jurnal.um-palembang.ac.id/ilmu_manajemen/article/view/250 http://jurnal.um-palembang.ac.id/ilmu_manajemen/article/view/250/222 |
Daftar Isi:
- The problems of this research was there any significant effect of resources together and partially to the purchase decision at PT BNI Syari’ah Palembang Branch . The goal is to identify and analyze the effect of significant resources together and partially to the purchase decision at PT BNI Syari’ah Palembang Branch . This type of research is associative . There are five variables used , namely personal resources , commercial resources , public resources , sources ofexperience and purchasing decisions . The main data research is the primary data collected by questionnaire technique . Data were analyzed using multiple linear regression . The results of the analysis showed that , the variable private resources , commercial resources , public resources , and sources of experience together significantly influence purchasing decisions at. Bank BNI Syariah Branch Palembang . But only partially public resources that provide significant influence on consumer purchasing decisions at. Bank BNI Syariah Palembang .