(FEB) Gadjah Mada International Journal of Business, Vol. 16 No. 2 May-August 2014
| Main Authors: | Ujang Sumarwan, Asep Saefuddin, Ananda Sabil Hussein, Valerie Manna, David Cohen, Enny Kristiani, Lilik Noor Yuliati, Evo S. Hariandja, Togar M. Simatupang, Reza A. Nasution, Dwi Larso, Jooyeon Hong, Wonsun Paek, M. Shabri Abd. Majid, Said Musnadi, Indra Yadi Putra |
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| Format: | Book |
| Terbitan: |
Universitas Gadjah Mada Faculty of Economics and Business
, 2014
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| Subjects: | |
| Online Access: |
http://digilib.ubl.ac.id:80/index.php?p=show_detail&id=17716 http://digilib.ubl.ac.id:80/images/docs/Gadjah_Mada_International_Journal_of_Business%2C.jpg.jpg |
Daftar Isi:
- The Impact of Message Framing and Source Credibility on Breastfeeding Intention: A Social Marketing Approach Ananda Sabil Hussein, Valerie Manna, David Cohen 93-109 The Role of Relational Reward Benefits for Developing the Non-Financial Value of a Customer to an Organization: Structural Equation Modeling Approach Enny Kristiani, Ujang Sumarwan, Lilik Noor Yuliati, Asep Saefuddin 111-142 Dynamic Marketing and Service Innovation for Service Excellence Evo S. Hariandja, Togar M. Simatupang, Reza A. Nasution, Dwi Larso 143-166 Fraud Firms and the Matching Principle: Evidence from Korea Jooyeon Hong, Wonsun gamaijb@gmail.com Paek 167-183 A Comparative Analysis of the Quality of Islamic and Conventional Banks’ Asset Management in Indonesia M. Shabri Abd. Majid, Said Musnadi, Indra Yadi Putra 185-200