A primer on partial least squares structural equation modeling ( PLS-SEM)
| Main Authors: | Joseph E Hair, Jr, G.Tomas M. Hufit, Christion M. Ringle, Marko Sarstedt |
|---|---|
| Format: | Computer File |
| Terbitan: |
SAGE Publications
, 2014
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| Subjects: | |
| Online Access: |
http://digilib.ubl.ac.id:80/index.php?p=show_detail&id=16000 http://digilib.ubl.ac.id:80/images/docs/Josephb_F._Hair%2C_G._Tomas_M._Hult%2C_Christian_M._Ringle%2C_Marko_Sarstedt_-_A_Primer_on_Partial_Least_S |
Daftar Isi:
- academics, industry, government, and individuals are confronted with an explosion of data. The data increasingly are emerging from sources such as web traffic, social networking interactions, search behavior, sensors that track suppliers, customers, and shipments, and GPS systems that monitor traffic, to name only some of the more visible sources. This trend, often referred to as the age of big data, is pushing the world toward data-driven discovery and decision making.