Pengaruh Nilai Tambah dan Efisiensi Pemasaran Sagu Terhadap Pendapatan Pengolah Sagu di Kabupaten Konawe Provinsi Sulawesi Tenggara Indonesia

Main Authors: Surni, Surni, Limi, Muhammad Aswar, Zani, Munirwan
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi , 2020
Subjects:
Online Access: http://ojs.uho.ac.id/index.php/JIMDP/article/view/10019
http://ojs.uho.ac.id/index.php/JIMDP/article/view/10019/pdf
http://ojs.uho.ac.id/index.php/JIMDP/article/downloadSuppFile/10019/1060
http://ojs.uho.ac.id/index.php/JIMDP/article/downloadSuppFile/10019/1585
Daftar Isi:
  • This research was conducted to analyze the effect of added value and marketing efficiency on sago processing income. This research was conducted in Konawe District and sampling using snowball techniques as many as 26 sago processors. Data analysis uses multiple regression. The results of the analysis note that 45.90% of the variation in income variables can be explained by value-added and processor share variables while 54.10% is explained by other variables outside the model where the added value and marketing efficiency variables have a significant effect. on sago processing income.