Bridging Perspectives of Customer Value Proposition and Customer Perceived Value of Intercity Non-Bus Transportation Service in Indonesia
| Main Authors: | Ihsan Hadiansah; Faculty of Business, President University, Mustika Sufiati Purwanegara; School of Business and Management, Institut Teknologi Bandung, Rendika Nugraha; Faculty of Business, President University, Adhi Setyo Santoso; Faculty of Business, President University |
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| Format: | Article WorkOfArt eJournal |
| Bahasa: | eng |
| Terbitan: |
Department of Management, Faculty of Economics and Business, Universitas Indonesia
, 2018
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| Subjects: | |
| Online Access: |
http://journal.ui.ac.id/index.php/tseajm/article/view/10048 http://journal.ui.ac.id/index.php/tseajm/article/download/10048/67548218 |
Daftar Isi:
- In this turbulence competitive environment, invent and deliver value to customers at a favourable position has become more important and more difficult. This study seeks to explore the value proposition creation from the perspectives of travel service provider and investigate the factors of customer perceived value especially on functional value (operation, installations, professionalisms, and price) that simultaneously influence purchase intention from the perspectives of customers as the target market of Jakarta - Bandung transportation service provider. Thus, hopefully those two perspectives could run in the same way. This study took place in Bandung City in Indonesia, on two Jakarta - Bandung transportation service provider and their customers. The method used for this study was mix method study with a use of personal interviews, participant observation, and survey as the approach of collecting and analysing the data. The results indicated that the Jakarta - Bandung transportation service provider could give extra efforts to build great value proposition in order to meet the needs of the customers. Interview and participant observation results from the Jakarta - Bandung transportation service perspectives showed that those two Jakarta - Bandung transportation service provider have different strategy in order to create strong value proposition. Survey results from the perspectives of customers showed that functional value (operation, installations, professionalisms, and price) simultaneously give significant influence toward purchase intention. Thus, both of those perspectives are not perfectly running in the same way. The findings provided some strategic recommendations for both theoretically and practically point of view.