Kindly Do Not Ignore User-generated Content (UGC)
Main Author: | Guhathakurta, Rahul |
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Format: | Article info application/pdf Journal |
Bahasa: | eng |
Terbitan: |
IndraStra Global
, 2019
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Subjects: | |
Online Access: |
https://ojs.indrastra.com/index.php/indrastra/article/view/21 https://ojs.indrastra.com/index.php/indrastra/article/view/21/13 |
Daftar Isi:
- As digital advertising spend has increased globally, the whole market is itself getting crowded day-by-day. To cut through the clutter, the user-generated content (UGC) is the best possible way for a brand to grow organically by increasing its reach and engagement across multiple platforms. In a nutshell, it is all about creating a meaningful connection between a brand and its followers.