Kindly Do Not Ignore User-generated Content (UGC)

Main Author: Guhathakurta, Rahul
Format: Article info application/pdf Journal
Bahasa: eng
Terbitan: IndraStra Global , 2019
Subjects:
Online Access: https://ojs.indrastra.com/index.php/indrastra/article/view/21
https://ojs.indrastra.com/index.php/indrastra/article/view/21/13
Daftar Isi:
  • As digital advertising spend has increased globally, the whole market is itself getting crowded day-by-day. To cut through the clutter, the user-generated content (UGC) is the best possible way for a brand to grow organically by increasing its reach and engagement across multiple platforms. In a nutshell, it is all about creating a meaningful connection between a brand and its followers.