Pengaruh online personal branding tokoh politik terhadap minat pemilih pemula

Main Authors: Asri, Rahman, Arianti, Gusmia, Mandjusri, Alma
Format: Article PeerReviewed Book
Bahasa: ind
Terbitan: Program Studi Ilmu Komunikasi Universitas Abdurrab Pekanbaru , 2019
Subjects:
Online Access: http://eprints.uai.ac.id/1475/1/ILS0087-20.pdf
http://eprints.uai.ac.id/1475/
https://doi.org/10.36341/cmv.v5i1.1166
Daftar Isi:
  • Now, media convergence can joint and integrated conventional media to digitalized information format, like social media platform such as facebook (fb) and instagram (ig) which most popular among the user.. Social media sosial not only use corporated or commercial brand,also use by publicfigurefor personal brandingcampaign on socialmedia. Ridwan Kamil who has 6 million followers, public figure active use instagram for online personal branding. This research analysed and description the influence of online personal branding to first time voter interest inlocal election,Pilkada Jawa Barat 2018.