THE INFLUENCE OF LOCATION AND PRICE FAIRNESS TOWARD PURCHASE INTENTION MEDIATED BY THE CONVENIENCE ON SOEKARNO - HATTA AIRPORT TRAIN
| Main Authors: | Farachiyah, Nabilatul, Caesariyanti, Meidiana, Octora, Yoanita, Arubusman, Dian Artanti |
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| Format: | Article info application/pdf Proceeding |
| Bahasa: | eng |
| Terbitan: |
Insitut Transportasi dan Logistik Trisakti
, 2020
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| Subjects: | |
| Online Access: |
https://proceedings.itltrisakti.ac.id/index.php/ATLR/article/view/268 https://proceedings.itltrisakti.ac.id/index.php/ATLR/article/view/268/303 |
Daftar Isi:
- Train is one of the public transportation modes in Jakarta, Indonesia. This study focuses on the Soekarno-Hatta Airport Train whose purpose is to minimize and avoid congestion from and to Soekarno-Hatta Airport. The aim of this study is to determine the influence of location and price fairness toward purchase intention mediated by the convenience of Soekarno-Hatta Airport Train. This research used quantitative method, which was then analyzed by SEM PLS technique. The result shows that the convenience as an intervening variable is able to significantly mediate the relation between location and price fairness toward purchase intention.