Visual Persuasion on Bukalapak.com Online Video Advertisement
| Main Author: | Rizkavirwan, Darfi |
|---|---|
| Format: | Proceeding PeerReviewed Book Thesis |
| Bahasa: | eng |
| Terbitan: |
, 2016
|
| Subjects: | |
| Online Access: |
http://kc.umn.ac.id/3873/1/ADADA_2016_paper_3B-3.pdf http://kc.umn.ac.id/3873/ |
Daftar Isi:
- Bukalapak.com is a rapidly developing startup marketplace company in Indonesia. To win the competition, Bukalapak uses branding strategy by video commercial advertisement on YouTube channel. On one of its commercial videos, use your finger and be a hero, shows a message that the role of the buyer as a central figure become a savior to all Indonesian traders at Bukalapak.com. In this video, there are many implicit and explicit visual signs to the audiences. Visual signs indirectly make persuasion for visual persuasion strategy on that advertisement.