ADADA 2016 14TH international Conference for Asia Digital Art and Design Association - The halo effect of webtoon characters on consumers with a high psychological aversion to advertisements: with a focus on webtoon ppl(product placement) marketing
| Main Authors: | Moon, Young Ran, Nam, Yang Hee |
|---|---|
| Format: | Proceeding PeerReviewed Book Thesis |
| Bahasa: | eng |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
http://kc.umn.ac.id/3824/1/ADADA_2016_paper_4B-2.pdf http://kc.umn.ac.id/3824/ |