Perancangan iklan teh upetcv. sariwangi cirebon
| Main Author: | Yulita Saputra, Gisela |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2017
|
| Subjects: | |
| Online Access: |
http://kc.umn.ac.id/2872/1/HALAMAN%20AWAL.pdf http://kc.umn.ac.id/2872/2/BAB%20I.pdf http://kc.umn.ac.id/2872/3/BAB%20II.pdf http://kc.umn.ac.id/2872/4/BAB%20III.pdf http://kc.umn.ac.id/2872/6/BAB%20IV.pdf http://kc.umn.ac.id/2872/5/BAB%20V.pdf http://kc.umn.ac.id/2872/7/DAFTAR%20PUSTAKA.pdf http://kc.umn.ac.id/2872/8/LAMPIRAN.pdf http://kc.umn.ac.id/2872/ |
Daftar Isi:
- Teh Upet was producted by CV. Sariwangi Cirebon since 1956. Teh Upet has two variants, teabag and powder tea. Teh Upet’s rate of consumption is declining from year to year, whereas other brands starting to penetrate the market in Cirebon. The people of Cirebon whom once only know about Teh Upet now starting to shift to other brands. The lake of promotion down by CV. Sariwangi also contributed to this event. This thesis use the mix metodology research theory, quantitative and qualitative. Promotion strategy which is used in this thesis is emotional promotion strategy. Positioning of Teh Upet is a Cirebonese heritage, which have been consumed by generations and the message is, "Daridulu Teh Wong Cirebon Wis Pasti Teh Upet". The results are the promotions applied to ATL and BTL