Analisis pengaruh brand image, category fit dan image fit starbucks café terhadap attitude toward brand extension, serta implikasinya terhadap brand image starbucks teavana
Main Author: | Kenny, Kenny |
---|---|
Format: | Thesis NonPeerReviewed Book |
Bahasa: | eng |
Terbitan: |
, 2017
|
Subjects: | |
Online Access: |
http://kc.umn.ac.id/1378/19/HALAMAN%20AWAL.pdf http://kc.umn.ac.id/1378/1/BAB%20I.pdf http://kc.umn.ac.id/1378/2/BAB%20II.pdf http://kc.umn.ac.id/1378/3/BAB%20III.pdf http://kc.umn.ac.id/1378/20/BAB%20IV.pdf http://kc.umn.ac.id/1378/21/BAB%20V.pdf http://kc.umn.ac.id/1378/22/DAFTAR%20PUSTAKA.pdf http://kc.umn.ac.id/1378/23/LAMPIRAN.pdf http://kc.umn.ac.id/1378/ |