Analisis Pengaruh Iklan Online, Kepercayaan, dan Persepsi terhadap Kemudahan Penggunaan terhadap Intensi Beli Minuman Kopi Fore Melalui Aplikasi Fore di DKI Jakarta
Daftar Isi:
- The growth of the food and beverage industry was followed by a digital revolution that could have a positive impact on product sales online, for example PT. Fore Coffee Indonesia which builts the Fore application for ordering. Fore is not free from problems because the sales are lower than sales using the third service platform. Therefore, the purpose of this study was to determine the effect of online advertising to buying intention of the Fore application, to find out the effect of trust in the purchase intention of the application, and to find out the influence of the ease of use of the Fore application on buying intention in DKI Jakarta. To answer the research objectives and test the hypothesis of this study, the SPSS method was used with 101 respondents who knew the Fore application by domiciling in DKI Jakarta. This study proves that online advertising, trust, and perceived ease of use have a significant effect on purchase intention. Suggestions in this study are to strengthen various factors that can bring maximum purchase intention.