Pengaruh Brand Awareness, Kualitas Proyek Dan Kepercayaan Terhadap Keputusan Berdonasi Secara Online Pada Platform Crowdfunding Kitabisa.Com
| Main Authors: | Sari, Annisyah Paradhita; Pascasarjana Universitas Islam Negeri Sumatera Utara Medan, Ridwan, M; Pascasarjana Universitas Islam Negeri Sumatera Utara Medan, Sugianto, S; Pascasarjana Universitas Islam Negeri Sumatera Utara Medan |
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| Format: | Article info application/pdf |
| Bahasa: | eng |
| Terbitan: |
Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara Medan
, 2019
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| Subjects: | |
| Online Access: |
http://jurnal.uinsu.ac.id/index.php/tansiq/article/view/4142 http://jurnal.uinsu.ac.id/index.php/tansiq/article/view/4142/2124 |
Daftar Isi:
- This study aims to determine how much the influence of brand awareness, project quality, and trust in decisions to donate at Kitabisa.com. The research approach used is a quantitative research approach. The sample in this study were users who donated at Kitabisa.com with a total sample of 145 people. The instrument used to obtain data is a questionnaire using a Likert scale. This study uses multiple linear regression analysis. supported by Validity and Reliability test, Classical Assumption Test, t-test and f-count test using SPSS version 22 software. The results of this study indicate that simultaneously, variable of brand awareness, project quality, and trust have a significant effect on donation decisions at Kitabisa.com and the results of the test partially show that all independent variables, namely brand awareness, project quality, and trust, each have a significant effect on the decision to donate at Kitabisa.com.