PENGARUH HEDONIC SHOPPING VALUE, SHOPPING LIFESTYLE DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING PADA PLAZA ANDALAS PADANG
| Main Author: | Usvita, Mega |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
STIE Pasaman, Simpang Empat
, 2019
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| Online Access: |
http://stiepasaman.ac.id/ojsapresiasiekonomi/index.php/apresiasiekonomi/article/view/150 http://stiepasaman.ac.id/ojsapresiasiekonomi/index.php/apresiasiekonomi/article/view/150/195 |
Daftar Isi:
- This study was intended to see how the influence of Hedonic Shopping Value, Shopping Lifestyle and Positive Emotion against Impulse Buying on visitor of Plaza Andalas Padang . The population of this study is the consumers have ever shopped at Plaza Andalas Padang with a sample of 150. The technique of sampling using purposive sampling . Results of this study, the variables Hedonic Shopping Value ( X1 ) , Shopping Lifestyle ( X2 ) , and Positive Emotion ( X3 ) significantly affects to the Impulse Buying ( Y ) with a significant level of 0.000 . The influence of Hedonic Shopping Value ( X1 ) , Shopping Lifestyle ( X2 ) , and Positive Emotion ( X3 ) against Impulse Buying ( Y ) was 0.663 ( R2 = 66.3 ) . Keywords :Hedonic Shopping Value, Shopping Lifestyle, Positive Emotion, Impulse Buying