PENGARUH IMPLEMENTASI CUSTOMER RELATIONSHIP MARKETING TERHADAP LOYALTAS TAMU MENGNAP DI PREMIER BASKO HOTEL PADANG
| Main Authors: | Elsandra, Yesi, Rahayu, Silvia |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
STIE Pasaman, Simpang Empat
, 2018
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| Online Access: |
http://stiepasaman.ac.id/ojsapresiasiekonomi/index.php/apresiasiekonomi/article/view/101 http://stiepasaman.ac.id/ojsapresiasiekonomi/index.php/apresiasiekonomi/article/view/101/101 |
Daftar Isi:
- The goal of this research is to know whether customer relationship marketing implementation influenced to guest stay loyality in Premier Basko Hotel. This research using primary and secondary data by purposive sampling method with the number of 100 respondent which is defined by Slovin formula. The result of this research shows that customer relationship marketing implementation have positive influence to guest stay in Premier Basko Hotel.