ANALISIS ATRIBUT-ATRIBUT YANG DIPERTIMBANGKAN KONSUMEN DALAM MEMBELI LCD TELEVISI
| Main Authors: | William Putra, Nurdin Sobari |
|---|---|
| Format: | Article application/octet-stream eJournal |
| Bahasa: | eng |
| Terbitan: |
Organisasi dan Manajemen
, 2010
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| Subjects: | |
| Online Access: |
http://journal.tarumanagara.ac.id/index.php/mm/article/view/671 |
Daftar Isi:
- Abstract : This research is doing in hypermarket electronic shop with international standard. The method of this research is descriptive research. Cross-sectional study is using in this descriptive research. The result found that buying process is not a simple matter. There are a lot of factors or attributes affect the customer to provoke, influence, in making decision on buying or using LCD TV.