ANALISIS STRATEGI PEMASARAN PRODUK WISATA RRC PT XYZ
| Main Authors: | Priska Novianty, Nurdin Sobari |
|---|---|
| Format: | Article application/octet-stream eJournal |
| Bahasa: | eng |
| Terbitan: |
Organisasi dan Manajemen
, 2010
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| Subjects: | |
| Online Access: |
http://journal.tarumanagara.ac.id/index.php/mm/article/view/657 |
Daftar Isi:
- Abstract : PT XYZ is a new comer in selling travelling tour to China. This research aimed to found marketing strategy must be applied by PT XYZ in order to be competitive with local tour operator that have been control Indonesian market for tens of year. By analyzing internal and external condition, knowing that PT XYZ less competitive in selling traveling tour of China. From EFE Matrix, found that weighted score totally is 2,91 it means the ability of company to control opportunities and threats is average. While in IFE Matrix, found that total weighted score is 2,60 it means internal condition of the company is minor weakness, so that there is so much area to be level up about its performance if PT XYZ want to competition in this industry. From CPM analysis, found that Total Weighted Score PT XYZ is 1,85. It means the competition position of PT XYZ is at major weakness competitive position.