ANALISA BAURAN PEMASARAN UNTUK MENINGKATKAN PENJUALAN CV. METRO FURNITURE DI BANJARMASIN
| Main Author: | Koestandinata, Agustinus |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2017
|
| Subjects: | |
| Online Access: |
http://eprints.stiei-kayutangi-bjm.ac.id/390/2/COVER.pdf http://eprints.stiei-kayutangi-bjm.ac.id/390/4/BAB%20I.pdf http://eprints.stiei-kayutangi-bjm.ac.id/390/5/BAB%20II.pdf http://eprints.stiei-kayutangi-bjm.ac.id/390/5/BAB%20III.pdf http://eprints.stiei-kayutangi-bjm.ac.id/390/3/BAB%20IV.pdf http://eprints.stiei-kayutangi-bjm.ac.id/390/1/BAB%20V.pdf http://eprints.stiei-kayutangi-bjm.ac.id/390/ |
Daftar Isi:
- The purpose of this research is to analyze how marketing mix strategy boost sales in CV. Metro furniture Banjarmasin. The research was done by taking data for 3 ( three ) years, that is from 2014 to 2016 This research is descriptive research, the study is done by means of direct interview on company owner. Data analysis was undertaken with qualitative data by collecting and examining the answers derived from company owner. The result of the research indicated that promotion needs tobe improved and maximize. Analysis is conducted on marketing mix which includes the price, products, promotions and the location Keyword: Marketing mix