Factors influencing purchase intention in online shopping
| Main Authors: | Andriani, Lestari, Sihombing, Sabrina O. |
|---|---|
| Format: | Proceeding PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://repository.uph.edu/4533/1/B6.6%20Factors%20influencing%20purchase%20intention%20in%20online%20shopping.pdf http://repository.uph.edu/4533/2/B6.6%20Factors%20influencing%20purchase%20intention%20in%20online%20shopping.pdf http://repository.uph.edu/4533/3/B6.6%20Prosiding%20Nasional.pdf http://repository.uph.edu/4533/ |
Daftar Isi:
- The objective of this study is to predict the factors that will influence consumer purchase intention in online shopping. The objectives of this study were achieved by examining the relationship between purchase intention (dependent variable) and four variables identified as independent variables which include utilitarian value, hedonic value, security and privacy. Data collection technique was conducted by applying questionnaires with non-probability sampling method. In this study, the total number of respondents was 200 respondents. The data obtained in the current study were tested beforehand by testing the reliability and validity. The data then were analyzed by multiple regressions to test hypotheses and draw conclusions. The results show that two of the four hypotheses are supported. This study also provides discussion, research limitations, and suggestions for further research.